This is Santa Monica: Los Angeles’ Beach City

Set along a beautiful 5.6-kilometer stretch of coastline, Santa Monica blends an unmistakable California beach town vibe with touches of Riviera-style romance and Hollywood glamour to create a destination that is truly like nowhere else in the world.

Santa Monica is where the city meets the sea. And whether you’re an urban sophisticate or a surfer (or like many locals, a combination of the two), Santa Monica is an endlessly compelling city: beautiful, creative, stylish, and haven for outdoor recreation.

Spend time here and you’ll quickly discover just how much Santa Monica packs into its compact, easily explored area. Along the oceanfront, you’ll find world-class hotels, celebrated restaurants, and real neighbourhoods loaded with character. You can bike for hours, learn to surf, or simply take time to rejuvenate your body and mind.

The city has also been an artistic centre for Southern California for generations, and a remarkable 43 percent of local residents work in creative businesses—believed to be the largest concentration in any American city. With more than 120 galleries, public art installations, theatres, and museums, you’ll find culture everywhere.

A longtime hub for the entertainment industry (and a popular residence for leading actors, musicians, and athletes) the city has seen a recent wave of tech and Internet start-ups, so many, in fact, that Santa Monica has earned the nick¬name, “Silicon Beach.”

The city’s celebrity clientele has encouraged clothing and interior designers to set up shop in retail areas such as downtown (honoured as one of America’s best downtowns by Forbes), Santa Monica Place, Montana Avenue, and Main Street.

No matter what you do in this city, where art, nature, and urban excitement all converge, you’ll quickly discover that Santa Monica is as inspirational as it is irresistible.


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